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Marketing Our Way Forward

We’re thrilled to have become the first Indian poker company to win the prestigious eGaming Review (EGR) award in London for the best poker marketing campaign of the year. The other nominees in the category were the two global heavyweights: The Stars Group (Pokerstars) and The Kindred Group (Unibet)!


The EGR award handed out at the Marketing & Innovation Awards 2019, is probably THE most prestigious marketing award handed out to companies in the online gaming industry globally, and we are ecstatic to win it in only our second year of operations. 



We won the award for our poker rap song “Hustle Hai” and our “Pokerface with Gopal Datt” web series which focused on reaching out to millennials (our target audience) through new age digital platforms. Here’s what the judges had to say: “Hustle Hai rap song earns points alone but the numbers speak for themselves: revenue per month 217% and wagered amount 257%” 


The selection criteria included the commercial success of the campaign, originality, and creativity, direct results of marketing campaigns in terms of the acquisition, revenue, and demonstration of achieving core objectives and enhancing brand values. 



India’s first poker rap song “Hustle Hai” featured the popular rapper duo, Dependent Artists, which talks about the struggles of adulting and entwines this theme seamlessly with the highs and lows a poker player faces every day. We had various influencers dance on the song and put these videos on their Instagram and Tiktok. Within the first week, we got 1,34,000 views on youtube and Facebook, 3 Million hashtag impressions on Tiktok and 80+ User Generated Content videos. 


We now have collaborated with Gopal Datt, internet’s funny man and a poker enthusiast himself to produce India’s first poker chat show Pokerface with Gopal Datt. The show aims at celebrating the lives of poker players and sharing their struggles as well. The first six episodes have featured India’s top poker players as well as web celebs like Amol Parashar, Shivankit Sharma, Smriti Khanna, Radhika Bangia, Badri Chavan and Shreya Mehta. 


This year we will continue to grow the poker industry with our new marketing campaigns, targeting a very wide audience, especially those who haven’t played poker online. Thanks for all the love, and hope to keep delivering the best poker experience in the world for all Indian poker players!





Author

Saptarshi 'Pixie' Basak

pixie@9stacks.com

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